BrennanJul 20, 20239 minBerklee EssaysArtist Case Study: CARRCARR Artist Case Study Executive Summary Carly McClellan, performing under the stage name CARR, is a Los Angeles-based alternative pop...
BrennanFeb 24, 20235 minBerklee EssaysAcquisition Deep Dive: Sub PopAbstract This article will examine Sub Pop’s acquisition strategy for permission-based contacts and offer possible methods for...
BrennanJan 30, 202310 minBerklee EssaysOwned Media Research and Analysis: Pitchfork vs. SpinAbstract Both Pitchfork and Spin have served important roles in music history. However, these two publications have seen drastically...
BrennanJan 16, 20237 minBerklee EssaysMusic Marketing Campaign Analysis: Spotify's “Only You” vs. Soundcloud's “First on SoundCloud"Abstract Both Spotify and SoundCloud are popular music streaming platforms used by millions of musicians and listeners alike. Despite...